Brand identity for businesses whose visuals don’t fit yet.
Outfit Crisis helps you turn scattered ideas, mismatched visuals and DIY pieces into a cohesive brand identity that feels considered, distinctive and ready to be recognised.
JOIN THE BETA OFFER WAITLIST ➜CREATIVE SERVICES
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SMALL BUSINESSES
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RETAIL & CAFE
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WELLNESS
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MUSICIANS
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FREELANCERS
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HEALTH & TECH
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CREATIVE SERVICES ✸ SMALL BUSINESSES ✸ RETAIL & CAFE ✸ WELLNESS ✸ MUSICIANS ✸ FREELANCERS ✸ HEALTH & TECH ✸
Has your business grown, but the visuals are still catching up?
You’ve outgrown the DIY version of your brand.
Your visuals feel inconsistent across your website, socials and client touchpoints.
You know your business has something strong to offer, but the way it looks isn’t quite communicating that yet.
You’re tired of second-guessing every colour, font and layout choice.
You want a brand identity that feels clear, intentional and easy to use.
DOES THIS SOUND LIKE YOU?
Brand design is not just
about looking better.
It’s about making your
business easier to understand.
When your brand identity is clear, every touchpoint starts working harder: your website feels more intentional, your social presence feels more recognisable, your offers are easier to understand, and your business looks like something people can trust.
Outfit Crisis helps you build the visual foundations behind that shift — strategy, creative direction, logo suite, colour, typography, mockups and guidelines, all working together as one system.
Two ways we can
work together:
The Creative
Crusader
For businesses ready for a full visual identity.
A focused brand identity package designed to take you from scattered visuals to a cohesive brand system with strategy, direction and personality.
Corporate
Design Support
For businesses needing flexible design support.
Ad hoc, project-based or ongoing freelance design support across marketing collateral, digital graphics, presentations, campaign assets and brand rollout.
The Creative Crusader Package
BETA OFFER - ONLY 6 SPOTS AVAILABLE !!
A focused 2-week brand identity and strategy for businesses ready to look like they mean it.
Together, we’ll shape the essential foundations of your visual identity: from creative direction and strategy to your logo suite, colour palette, typography, mockups and brand guidelines.
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Discovery call, brand questionnaire, client portal access, creative direction moodboard, logo suite, colour palette, typography suite, photography direction, digital mockups, brand strategy, brand guidelines and selected launch-ready brand assets.
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We start with discovery and strategy, then move into creative direction before designing your visual identity. You’ll have clear feedback points along the way, with final files and brand guidelines delivered at the end of the project.
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New brands, rebrands and businesses that have outgrown their current visuals and need a clearer, more cohesive identity system.
$1750.00 AUD*
Limited Founding Clients Price
Recent Projects
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![Adorn Tattoo Studio Moodboard]()
Adorn Tattoo Studio
Creative Direction & Brand Identity
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![Jaded Jewels Creative Logo]()
Jaded Jewels
Brand Strategy & Identity
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![Ink & Kiln Ceramics Business Cards on photo background]()
Ink & Kiln Ceramics
Brand Strategy, Identity & Add-ons
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![Noctua Bar & Wine Decorated coaster arrangement on dark background]()
Noctua Wine & Bar
Brand Strategy & Identity
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![Devil's Draught Beer Co Logo on red/black background]()
Devil's Draught Beer Co.
Brand Identity & Packaging Design
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![Adorn Tattoo Studio Logo on floral decorated background]()
Adorn Tattoo Studio
Brand Identity & Signage
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![Onna Period Products Logo on background image of woman's pelvic area with low opacity white overlay.]()
Onna Menstrual Care
Brand Identity
ULTIMATE BRANDING FREEBIE
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ULTIMATE BRANDING FREEBIE *
Not sure if your brand still fits?
Download the free brand refresh checklist and spot the signs your current visuals may no longer match where your business is heading.
A simple resource for small businesses and founders who want to feel more confident, cohesive and intentional with how they show up online.
Start an enquiry with us ➜
Welcome to
Outfit Crisis
Design Studio
I’m Chloe, the designer behind Outfit Crisis Design Studio. I work with businesses that know their current visuals are not quite doing the job - whether they feel inconsistent, outdated, too DIY, or just hard to use across real business touchpoints.
My approach blends strategy, art direction and brand identity design, so your brand does not just look better, it becomes easier to recognise, easier to use and easier to grow with.
Based in Brisbane, I work with clients across Australia and beyond.
How working together unfolds
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Fill out the enquiry form with a little about your business, what you need help with and where your current brand feels stuck.
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We’ll chat through your goals, audience, timeline and project needs to see whether The Creative Crusader or another support option is the right fit.
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You’ll receive a tailored proposal outlining the recommended scope, investment, timeline and next steps.
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We’ll establish the visual direction first, so the design process starts with clarity instead of guesswork.
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Your brand identity or design assets are created, reviewed and refined through the agreed revision process.
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You’ll receive your final files, organised assets, guidelines and any agreed deliverables ready to use. Then, we can discuss how to help continue the support post-launch.
Frequently Asked Questions
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We offer a range of solutions designed to meet your needs—whether you're just getting started or scaling something bigger. Everything is tailored to help you move forward with clarity and confidence.
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The Creative Crusader is designed as a focused 2-week package. Timelines may vary depending on feedback, project readiness and any additional collateral required.
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The Creative Crusader includes two rounds of revisions, giving us space to refine the chosen direction without dragging the process into endless back-and-forth.
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I also offer flexible Corporate Design Support for businesses, agencies and in-house teams needing extra creative capacity.
This can include project-based design, ad hoc support or ongoing support across marketing collateral, presentation decks, campaign assets, digital graphics, branded documents and brand rollout.
Start with an enquiry and I’ll recommend the best next step based on your goals, timeline and scope.
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Yes. Payment options are outlined in your proposal before booking. A deposit or upfront payment is required before design work begins.
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The Creative Crusader comes with a brand guidelines document and the final logo files, which will be delivered in various formats including EPS, SVG, PDF, JPG, and PNG. We also provide two opportunities for revisions.
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Yes. Additional assets such as social templates, business cards, email signatures, presentation templates, campaign graphics and other collateral can be quoted separately.
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The beta offer is a limited-time opportunity to book The Creative Crusader at 30% off the full package price while I refine and officially launch the service.
You’ll receive the full brand identity process at a reduced rate. In return, I may ask for feedback, a testimonial and permission to feature the project in my portfolio once complete.
Beta spots are limited and subject to availability.
Style your Brand’s Wardrobe today!
