Strategic brand identity that makes your business easier to recognise, remember and trust.
JOIN OUT BETA WAITLIST FOR 30% OFF*
CREATIVES
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SMALL BUSINESSES
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RETAIL & CAFE
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WELLNESS
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MUSICIANS
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DESIGNERS
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FREELANCERS
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CREATIVES ✸ SMALL BUSINESSES ✸ RETAIL & CAFE ✸ WELLNESS ✸ MUSICIANS ✸ DESIGNERS ✸ FREELANCERS ✸
Has your business grown, but the visuals are still catching up?
DOES THIS SOUND LIKE YOU?
You’ve outgrown the DIY version of your brand.
Your visuals feel inconsistent across your website, socials and client touchpoints.
You know your business has something strong to offer, but the way it looks isn’t quite communicating that yet.
You’re tired of second-guessing every colour, font and layout choice.
You want a brand identity that feels clear, intentional and easy to use.
SEE HOW WE CAN FIX THE FIT
Brand design is not just about looking better. It’s about making your business easier to understand.
When your brand identity is clear, every touchpoint starts working harder: your website feels more intentional, your social presence feels more recognisable, your offers are easier to understand, and your business starts to look like something people can trust.
Outfit Crisis helps you build the visual foundations behind that shift — strategy, creative direction, logo suite, colour, typography, mockups and guidelines, all working together as one system
Stop piecing things together and start using a brand system that feels ready.
Confidence
Show up across your website, socials and marketing without reinventing the wheel.
Clarity
Know what your brand should look, feel and sound like.
Consistency
ULTIMATE BRANDING FREEBIE
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ULTIMATE BRANDING FREEBIE *
Not ready to book? Start by untangling your brand!
Grab the free workbook and start clarifying what your brand needs before you invest in a full identity. Inside, you’ll reflect on your audience, visual direction, brand personality and the pieces that currently feel scattered.
Recent Projects
Two ways we can work together:
The Creative
Crusader
For businesses ready for a full visual identity.
A focused brand identity package designed to take you from scattered visuals to a cohesive brand system with strategy, direction and personality.
Corporate
Design Support
For businesses needing flexible design support.
Ad hoc, project-based or ongoing freelance design support across marketing collateral, digital graphics, presentations, campaign assets and brand rollout.
Welcome to
Outfit Crisis
Design Studio
I’m Chloe, the designer behind Outfit Crisis Design Studio. I work with businesses that know their current visuals are not quite doing the job - whether they feel inconsistent, outdated, too DIY, or just hard to use across real business touchpoints.
My approach blends strategy, art direction and brand identity design, so your brand does not just look better, it becomes easier to recognise, easier to use and easier to grow with.
Based in Brisbane, I work with clients across Australia and beyond.
The Creative Crusader Package
The 2+ Week Signature Pack
A focused brand identity package for businesses ready to look like they mean it.
The Creative Crusader is a 2-week brand identity package built to help you move from inconsistent visuals to a cohesive brand system with clarity, edge and intention. Together, we’ll shape the essential foundations of your visual identity!
ONLY 6 SPOTS AVAILABLE !!
BETA OFFER
30% OFF FULL PRICE
DELIVERABLES
Discovery Call
Brand Questionnaire
Client Portal Access
Creative Direction Moodboard
Full Logo Suite Variations
Colour Palette
Typography Suite
Photography Direction
2x Digital Mockups
2x Revisions
Brand Strategy
Brand Guidelines
$1750.00 AUD
DELIVERABLES
Discovery Call
Brand Questionnaire
Client Portal Access
Creative Direction Moodboard
Full Logo Suite Variations
Colour Palette
Typography Suite
Photography Direction
2x Digital Mockups
2x Revisions
Brand Strategy
Brand Guidelines
Business Card
Email Signature
Brand Iconography x5
Brand Pattern
Instagram Highlights Covers x5
Instagram/Facebook Logo Sizes
Instagram Post/Story Templates x5
$2000.00 AUD
FULL PRICE
TAKE THE QUIZWhat’s your brand’s personality?
In just a few questions, you'll find out which personality archetype aligns with your vision, helping you craft a brand that resonates with your audience and reflects who you are. Ready to dive in and uncover your brand's potential?
HOW WORKING TOGETHER UNFOLDSOur Process
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Fill out the enquiry form with a little about your business, what you need help with and where your current brand feels stuck.
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We’ll chat through your goals, audience, timeline and project needs to see whether The Creative Crusader or another support option is the right fit.
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You’ll receive a tailored proposal outlining the recommended scope, investment, timeline and next steps.
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We’ll establish the visual direction first, so the design process starts with clarity instead of guesswork.
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Your brand identity or design assets are created, reviewed and refined through the agreed revision process.
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You’ll receive your final files, organised assets, guidelines and any agreed deliverables ready to use. Then, we can discuss how to help continue the support post-launch.
FAQs
How Can I Help?-
Not as a standalone service. A logo is only one part of your visual identity, so my brand packages are designed to give you the wider system: strategy, creative direction, logo variations, colour, typography and guidelines.
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The Creative Crusader is designed as a focused 2-week package. Timelines may vary depending on feedback, project readiness and any additional collateral required.
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The Creative Crusader includes two rounds of revisions, giving us space to refine the chosen direction without dragging the process into endless back-and-forth.
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Yes. Payment options are outlined in your proposal before booking. A deposit or upfront payment is required before design work begins.
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The Creative Crusader comes with a brand guidelines document and the final logo files, which will be delivered in various formats including EPS, SVG, PDF, JPG, and PNG. We also provide two opportunities for revisions.
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Yes. Additional assets such as social templates, business cards, email signatures, presentation templates, campaign graphics and other collateral can be quoted separately.
Ready to build the brand that finally fits?
Whether you’re ready to book The Creative Crusader or want to explore flexible design support, start with an enquiry and I’ll recommend the best next step.
Download our FREE Branding Workbook
